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Channel: Next Generation | Matthew Ferrara, Philosopher
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Wake Up and Smell The Coffee

A recent Businessweek article featuring Starbucks CEO Howard Schultz should be required reading for REALTORS.  Read more

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Revelations about REALTORS

Real estate is essentially a research industry: trouble is, most agents and brokers think the  Read more

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If it’s a “W” Shaped Recovery, What Shape will You Be In?

According to the Wall Street Journal real estate blog, a “W” or “U” shaped recovery  Read more

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Virgin Real Estate

The real estate industry is ripe for a serious game changer. By that, I don’t  Read more

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NAR’s RPR should RIP ASAP

Hindsight is always 20/20, they say. Unless, of course, you spend most of your time  Read more

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Game Theory in Real Estate Sales

Are social network games just for fun - or powerful sales tools. Matthew Ferrara explores the Gen X / Gen Y sales potential of Farmville and other social media fun.

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REALTORS and the Magic of the Holidays

Where do most people enjoy the holidays? At home, in their back yards, around their  Read more

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The Aflac Lesson for Real Estate

Perhaps the Aflac spokesduck can teach real estate brokers how to avoid quacking-up by the time the housing market turns around.

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A Better Report for Home Consumers

Traditional housing reports lack useful data for the modern real estate consumer. What Gen X and Gen Y need to know in the future goes far beyond the traditional CMA.

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A Barnes and Noble Failure Mindset

There are two basic reasons why companies fail: unwillingness to embrace the obvious changes of their day, and a smug rejection of customer feedback. At Barnes and Noble, you can get both.

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Who’s Buried in Real Estate’s Tomb?

The recession holds answers to the real estate industry's troubles - if it's willing to listen. Otherwise it might just find out who's buried in Grant's tomb.

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Do You Understand the Modern Consumer?

Even giant companies like Lenovo might find they really don't understand how to satisfy the modern customer. What about your company?

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Let’s Hope the iPad Finally Kills the Listing Sheet

The iPad's destiny isn't how it will revive newspapers and magazines, but how it will finally kill off the real estate property listing sheet. Hopefully.

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Out from Under with an Idea from Down Under

For all the efforts to clear the U.S. housing market, the sheer scale of the  Read more

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Real Estate: A Good Investment to Whom?

The real estate industry’s message remains that housing is a good "investment." The question is: to whom?

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Don’t Write Off the Old Internet Yet

Nowadays, you'd think there's nothing more to do online than social networking. But don't count out the power and potential of the Old Internet just yet!

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U.S. Housing Future: A Tale of Two Cities

It's up to local real estate professionals to keep the American Dream alive. It's a tough job, but they're the best ones to do it. Here's why.

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A Holiday Planner for Success in 2011

Here's are eight creative ways to prepare for the next generation of real estate in 2011. Get into the holiday spirit with these lessons for the last quarter of the year.

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NARdiGras Note #1: Social Knowledge Strategy

The 2010 NAR Convention in New Orleans has barely started and already great ideas are everywhere. For starters, try creating an internal company social network

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Selling Real Estate to Gen X and Gen Y

A few video clips and blog links from Real Estate, The Next Generation workshops helping REALTORS focus on the future!

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